Music Video Representation Analysis 

National Anthem – Lana Del Rey

Representation & promo of artist: artist appears in the music video portraying both historical characters Marilyn Monroe & Jacqueline Kennedy  however doesn’t make effort to make look similar to them, relays on associations between different lifestyles and outfits/ makeup, ASAP rocky as JFK additionally shows this as he is black in contrast to JFK being white. Portrays retro appeal associated with the artist

Cultural & historical event representation: assassination of JFK and suspected affair between him and actress Marilyn Monroe, emphasizes both sides of his life with each women, the shooting and the birthday celebration in which Monroe sang to him

Intertextuality: heavy homage to the birthday of the celebration of JFK and Monroe singing happy birthday  to him, dialogue at end from the notes of Jackie K

Messages society:  controversy over the definite representation of the affair with the president and Marilyn Monroe, portrays JFK different life as negative

Challenged meanings:  appeal to both switching lifestyles, both luxurious, actress /model & presidents wife, takes away the focus from the assassination

Stereotypes: appeal the us luxury life style, sexualised, rich, exciting, scandalous

Global misrepresentation: misrep of the affair over the assassination being the main focus, plays more attention to the scandal whereas previously overlooked

Audience response/ interpretation: understands the hidden life of JFK and the controversy around home, interp as two different lives

Version Reality: based on true events, more detailed view on the hidden events